Nat Love

Strategic Advisor

“Practice doesn’t make perfect. Perfect practice makes perfect.” – Vince Lombardi

Nat recently joined The Swanson Group as a strategic advisor. He will provide industry and retailer side experience to assist TSG in building their client’s businesses. Nat recently retired from Meijer where he worked for 38 years, the last 10+ as Vice President, Drug Store where he was responsible for five businesses at Meijer. These businesses include Pharmacy, OTC Health, Beauty Care, Cosmetics and Card & Party.

Nat began his career at Meijer as a pharmacist and held various corporate positions at Meijer including prescription drug buyer, Merchandise Manager Prescriptions & OTC, Merchandise Manager of HBC, Pricing and Promotion Team Lead of SMART project, and Director of Category Planning. As Director of Category Planning Nat was responsible for the Category Management, Floor Plan, Visual Merchandising, Promotion, Pricing and Common area teams.

Nat and team were responsible for introducing first free medications (antibiotics) which eventually led to free pre-natal vitamins, metformin and atorvastatin being offered for free at Meijer. They also developed strategies leveraging Meijer’s customer data to drive sales and maximize investment. Additional success came through driving several category reinventions including Hair Care , the Pet Center, HBC , and the creation of the Baby Solution Center. In addition, he and his team have worked on various Flagship Store presentations and store formats.

In 2006, Nat was recognized by MMR magazine as one of the five people that made a difference in the drug store industry.

Nat has served on the NACDS Retail Advisory Board since 2005 until his retirement in 2016.

Nat is an avid skier and camper, has coached many sports, serves as Phi Delta Theta’s Province President of Sigma North, is an assistant scoutmaster and serves as a board member of the Gerald R. Ford Field Services Council of the Boy Scouts. Nat has recently taken up fly fishing.