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Avadim Health, Inc., a healthcare and wellness company, reports IRI Worldwide announced that Theraworx® Relief, for muscle cramps and spasms and symptoms associated with restless legs syndrome achieved a top retail designation and recognized by IRI Worldwide as a Pace Setter Brand (May 2020). IRI has a long history of celebrating the consumer packaged goods (CPG) industry’s most powerful brand launches. New Product Pacesetters is consistently rich with iconic brands and game changing innovations. New Product Pacesetters gives innovators inside and outside the CPG industry an opportunity to learn from the best of the best in new product innovation.
Steve Woody, CEO of Avadim Health, said, “We are very proud to earn this iconic recognition. When considering Theraworx® Relief was recognized alongside brands such as Colgate, Scott Towels, Lumify and Blue Buffalo demonstrates our launch, digital and retail strategies are earning best practice recognition. We share this win with each of our investors and business partners for without you none of this would be possible.”
Ralph Lombardo, Sr. Vice President of Sales and Marketing, said, “Pace Setter brands gain greater acceptance and access in the marketplace. Earning shelf space in the drug, mass and club retailer market is extremely difficult. Retail shelf presence is precious real estate and being recognized in this manner carves out a special place with category decision makers, not only with Theraworx® Relief but also with future brands as the Pace Setter status signifies retail know how and success. Gaining IRI recognition is a total team win and Avadim Health is fortunate to have such support and market partners.”