Avadim Health’s Flagship Retail Brand Theraworx® Relief Named to IRI Worldwide List of Top 10 Consumer Packaged Goods

theraworx-side-by-side product comparison
theraworx-side-by-side product comparison

Avadim Health, Inc., a healthcare and wellness company, reports IRI Worldwide announced that Theraworx® Relief, for muscle cramps and spasms and symptoms associated with restless legs syndrome achieved a top retail designation and recognized by IRI Worldwide as a Pace Setter Brand (May 2020). IRI has a long history of celebrating the consumer packaged goods (CPG) industry’s most powerful brand launches. New Product Pacesetters is consistently rich with iconic brands and game changing innovations. New Product Pacesetters gives innovators inside and outside the CPG industry an opportunity to learn from the best of the best in new product innovation.

Steve Woody, CEO of Avadim Health, said, “We are very proud to earn this iconic recognition. When considering Theraworx® Relief was recognized alongside brands such as Colgate, Scott Towels, Lumify and Blue Buffalo demonstrates our launch, digital and retail strategies are earning best practice recognition. We share this win with each of our investors and business partners for without you none of this would be possible.”

Ralph Lombardo, Sr. Vice President of Sales and Marketing, said, “Pace Setter brands gain greater acceptance and access in the marketplace. Earning shelf space in the drug, mass and club retailer market is extremely difficult. Retail shelf presence is precious real estate and being recognized in this manner carves out a special place with category decision makers, not only with Theraworx® Relief but also with future brands as the Pace Setter status signifies retail know how and success. Gaining IRI recognition is a total team win and Avadim Health is fortunate to have such support and market partners.”

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TSG’s Statement on COVID-19

Together we are all facing a time of uncertainty in light of the current COVID-19 pandemic.

In the last months our businesses and our lives have been changed in so many ways, and in ways we might not even comprehend yet.   The way we manage our daily lives and how we manage our business relationships will continue to evolve as the next month’s go by.

All of us at  The Swanson Group want to say THANKS to all of you that are serving our country in this time of need.   We are seeing the best America has to offer.   Whether you are a front line health care worker, someone who is helping maintain the flow of necessary goods, law enforcement, or the countless Moms and Dads helping their families through this time of uncertainty, you are all hero’s.  We are proud to be part of this journey with you.

Together we will come out of this pandemic with lessons learned, but more importantly, we will all come out stronger as individuals, as business partners and as Americans.

Stay Strong, Stay Positive and more importantly Stay Safe

Sincerely,

The Swanson Group Team

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Avadim Health’s  Theraworx® Protect Helping to Meet the Challenge of Opening up America

Avadim Health’s  Theraworx® Protect Helping to Meet the Challenge of Opening up America

 Avadim Health Expands its Business to Business, Government and Consumer Sales Channels 

Theraworx®Protect is the First Known Hygiene Technology to Help Protect the Hand and Face (T-Zone)

Asheville, NC – May 7, 2020- Avadim Health, Inc. (“Avadim”), a healthcare and wellness company, today reports that Federal, State and Local government entities and large corporate organizations have begun providing Theraworx Protect to its employees and national drug and grocery chains have expanded their offerings of Avadim products with Theraworx Protect.

Theraworx Protect, previously used as the clinical hygiene solution for millions of ICU patients has now crossed over into corporate and government channels and expanded its consumer channels to help protect front-line employees and to serve as an advanced hygiene offering for consumers seeking innovative solutions.

Steve Woody, CEO of Avadim Health said, “The demand with our clinical partners has never been greater. In both March and April our clinical sales to hospitals, nursing homes and alternate clinic settings were new records for the company.  During this Covid-19 pandemic our message, for safe and clinically proven hygiene is bridging over to large corporate organizations, government entities and national drug and grocery chains opening new revenue channels for the Theraworx Protect brand.  This product serves front-line essential employees and consumers seeking a hygiene solution that addresses the zone of viral entry- the T-Zone or eyes, nose and mouth. We always believed our hospital clinically proven brand has a major role to play for occupational and consumer health and our current situation has accelerated our timeline.”

Ralph Lombardo, Senior Vice President of Sales and Marketing said, “The T-Zone message is resonating with decision makers. The CDC makes it very clear that we need consistent hand hygiene to prevent transmission of disease. The CDC also clearly states that frequent facial cleansing is important to prevent conditions and disease. Decision makers realize it is virtually impossible to expect children and employees to never touch their face. We touch our face 23 times an hour and for all employees including officers, first responders, and pharmacists, a clinically proven facial cleansing solution safe for the eyes, nose and mouth is needed now more than ever.  Our peer-reviewed safety data from nationally recognized hospitals is resonating and carving a path to broader expansion. One of most satisfying moments of my career is to see first line pharmacists and others who serve us protecting their face with Theraworx Protect. It is truly an honor to be a part of such an important mission.”

About Avadim Health, Inc.:

Avadim Health is a high-growth, healthcare and wellness company that sells topical products to improve immune health, neuromuscular health and skin barrier health. Using its proprietary platform, called the Bionome Engineered Platform, Avadim has developed products that target the institutional care and self-care markets. The Company believe there is significant unmet global demand for nonprescription options, such as its products, as an alternative to drugs that are more expensive or potentially addictive and can have long-term detrimental implications for health and society. Avadim’s mission, “Discovering New Ways to Care,” represents its strong belief that, by harnessing the innate power of the skin’s ecosystem, it can improve the health of individuals with products that address current societal challenges, including access to care, affordability, drug resistance and addiction.  Avadim uses an evidence-based approach to develop, test and market its products.  This clinical evidence contributed to the successful registration of several of its products for Medicare and Medicaid reimbursement, and enables the sales teams to serve customers across the full continuum of care, from institutional care to self-care, including in hospitals, long-term care facilities, closed provider pharmacies, physician offices and retail pharmacies.

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We “Made the Cut” at the Wahl National Sales Meeting!: September 30 – October 2, 2019

One of our long-standing clients; Wahl recently held their national sales meeting. As part of the festivities, Wahl demonstrated some of their new men’s clippers and trimmers with free haircuts. Pictured is Rich Swanson and Justin Kalber from TSG after a professional grooming from the Wahl experts.

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PLMA’s Private Label Trade Show 2019: November 17-19, Chicago

For over 30 years PLMA’s Private Label Trade Show has been the industry event of the year and 2019 was no exception.  Every year at the PLMA show, the TSG team actively meets with their clients and retailers to offer professional experience and guidance in discovering and planning new ways of doing business more profitably, creatively, and efficiently – towards the ultimate goal of providing the consumer with top quality, unique store brand items along with solid savings! PLMA Private Label Trade Show 2020:  Nov. 15-17, Chicago.

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Vitamin Angels

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vitamin

TSG is proud to be a supporter of Vitamin Angels, a non-profit that provides lifesaving vitamins to mothers and children under five at risk of malnutrition — reducing preventable illness, blindness, and death — to create a healthier world. Additionally, Vitamin Angels reaches more than 48 million children and mothers in need in over 50 countries worldwide. Helping children and mothers is their highest priority. Over 90% of their expenses go to delivering the benefits of vitamins worldwide!

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