Dan Mack Webinar Offers Valuable Insights into How Suppliers & Retailers Can Align Better & Navigate Changes

TSG was honored to co-sponsor a Drug Store News-hosted web event, “Are Suppliers & Retailers Aligned Today?”, dedicated to improving retailer and supplier partnerships in a post-Covid world. The webinar, presented by Dan Mack, Founder and Managing Director of Mack Elevation, highlighted Mack’s most recent supplier, retailer research, offering a blended perspective on the needs of both parties and alignment gaps that must be addressed in a changing world of partnerships. Topics covered included:

How supplier’s corporate objectives & performance drivers have evolved over the last 18-months and ideas on closing the partnership gap between suppliers & retailers.
How retailer’s objectives, priorities and drivers have evolved over the last 18-months & where suppliers are struggling in the partnership.
Strategies and business practices to drive closer retailer & supplier partnerships and thoughts on closing alignment and trust gaps moving into the future.
This presentation is invaluable for both suppliers and retailers who are looking to create deeper, enduring relationships with their top business partners. The full webinar, “Are Suppliers & Retailers Aligned Today?” is available on demand.

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AVADIM HEALTH’S THERAWORX BRANDS NOW APPROVED FOR MEDICAID AND MEDICARE REIMBURSEMENT

Asheville, NC – August 4, 2020 – Avadim Health, Inc. (“Avadim”), a healthcare and wellness company, today reports that it has now confirmed HSA and FSA eligibility for its consumer health brands, Theraworx Relief for Muscle Cramps and Spasms, Theraworx Relief for Joint Discomfort and Inflammation and the Theraworx Protect U-PAK.  The Relief Brands are sold in more than 50,000 pharmacies nation-wide and this improved eligibility enhances patient access for the millions of patients who suffer from nocturnal cramps and spasms in the legs and feet, symptoms associated with restless legs syndrome, arthritis and recurrent urinary tract infections.

Steve Woody, CEO of Avadim Health, said, “Patient access has always been a primary focus for our company. We are working diligently with the national data bank process and first line payors to improve the financial burden for millions of sufferers who need our innovations.  US Drug and Device Register has really accelerated the process for us ensuring our products are appropriately registered with the Medicare Databanks and eligible through the Health Savings and Flexible Spending process.  Our overall goal is to breakdown as many barriers for seniors and those with increasing financial burdens.”

Michael Kozin, General Manager of US Drug and Device Register, said, “It has been a pleasure to work with Avadim Health.  We have helped many companies gain payor coverage and having brands with such broad clinical compendiums such as the Theraworx brands have always accelerates the process. All of the Avadim brands have not only broad clinical evidence but were also studied by some of our nations most recognized academic hospital systems. We have more work to do but we are on the right track.”

Anthony Morello, Senior Director of Managed Markets, said, “US Drug and Device Register has been a great partner to work with. We are also seeing increasing coverage with several state Medicaid Card approvals and even private insurance carriers such as Cigna. These approvals have been enhanced further with the recent CARES Act passed in March 2020 easing the access burden by eliminating the need for a prescription to use these tax deferred programs. As of March 2020, with the passage of the CARES Act, the OTC prescription requirement has been repealed and prescriptions are no longer necessary to purchase over-the-counter medicines. All of our promoted brands are able to be purchased using FSA/HSA accounts.  Covered Products include Theraworx Relief Muscle Cramps and Spasms, Theraworx Relief Joint Discomfort and Inflammation Foam, Theraworx Relief Joint Discomfort and Inflammation Duel Modality, and Theraworx Protect U-Pak. Over time, this will have increasing impact on our unit velocities at retail.”

About US Drug and Device Register:

US Drug and Device Register, Inc. is a multifaceted medical drug and device registration firm. By keeping time with the ever-changing needs of today’s healthcare systems, we assist our clients by developing strategies which yield profitable reimbursement with Third Party Payors. Our four-pronged approach to client services includes successful interface with pharmacy, third party payors, retail ventures and Hospital and Long- Term Care Facilities. On the cutting-edge of medical technology for over 36 years, our strong network ties ensure maximum success for our growing global clientele.

About Avadim Health, Inc.:

Avadim Health is a high-growth, healthcare and wellness company that sells topical products to improve immune health, neuromuscular health and skin barrier health. Using its proprietary platform, called the Bionome Engineered Platform, Avadim has developed products that target the institutional care and self-care markets. The Company believes there are significant unmet global demand for nonprescription options, such as its products, as an alternative to drugs that are more expensive or potentially addictive and can have long-term detrimental implications for health and society. Avadim’s mission, “Discovering New Ways to Care,” represents its strong belief that, by harnessing the innate power of the skin’s ecosystem, it can improve the health of individuals with products that address current societal challenges, including access to care, affordability, drug resistance and addiction.  Avadim uses an evidence-based approach to develop, test and market its products.  This clinical evidence contributed to the successful registration of several of its products for Medicare and Medicaid reimbursement, and enables the sales teams to serve customers across the full continuum of care, from institutional care to self-care, including in hospitals, long-term care facilities, closed provider pharmacies, physician offices and retail pharmacies.

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Avadim Health’s Flagship Retail Brand Theraworx® Relief Named to IRI Worldwide List of Top 10 Consumer Packaged Goods

theraworx-side-by-side product comparison
theraworx-side-by-side product comparison

Avadim Health, Inc., a healthcare and wellness company, reports IRI Worldwide announced that Theraworx® Relief, for muscle cramps and spasms and symptoms associated with restless legs syndrome achieved a top retail designation and recognized by IRI Worldwide as a Pace Setter Brand (May 2020). IRI has a long history of celebrating the consumer packaged goods (CPG) industry’s most powerful brand launches. New Product Pacesetters is consistently rich with iconic brands and game changing innovations. New Product Pacesetters gives innovators inside and outside the CPG industry an opportunity to learn from the best of the best in new product innovation.

Steve Woody, CEO of Avadim Health, said, “We are very proud to earn this iconic recognition. When considering Theraworx® Relief was recognized alongside brands such as Colgate, Scott Towels, Lumify and Blue Buffalo demonstrates our launch, digital and retail strategies are earning best practice recognition. We share this win with each of our investors and business partners for without you none of this would be possible.”

Ralph Lombardo, Sr. Vice President of Sales and Marketing, said, “Pace Setter brands gain greater acceptance and access in the marketplace. Earning shelf space in the drug, mass and club retailer market is extremely difficult. Retail shelf presence is precious real estate and being recognized in this manner carves out a special place with category decision makers, not only with Theraworx® Relief but also with future brands as the Pace Setter status signifies retail know how and success. Gaining IRI recognition is a total team win and Avadim Health is fortunate to have such support and market partners.”

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TSG’s Statement on COVID-19

Together we are all facing a time of uncertainty in light of the current COVID-19 pandemic.

In the last months our businesses and our lives have been changed in so many ways, and in ways we might not even comprehend yet.   The way we manage our daily lives and how we manage our business relationships will continue to evolve as the next month’s go by.

All of us at  The Swanson Group want to say THANKS to all of you that are serving our country in this time of need.   We are seeing the best America has to offer.   Whether you are a front line health care worker, someone who is helping maintain the flow of necessary goods, law enforcement, or the countless Moms and Dads helping their families through this time of uncertainty, you are all hero’s.  We are proud to be part of this journey with you.

Together we will come out of this pandemic with lessons learned, but more importantly, we will all come out stronger as individuals, as business partners and as Americans.

Stay Strong, Stay Positive and more importantly Stay Safe

Sincerely,

The Swanson Group Team

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Vitamin Angels

vitamin
vitamin

TSG is proud to be a supporter of Vitamin Angels, a non-profit that provides lifesaving vitamins to mothers and children under five at risk of malnutrition — reducing preventable illness, blindness, and death — to create a healthier world. Additionally, Vitamin Angels reaches more than 48 million children and mothers in need in over 50 countries worldwide. Helping children and mothers is their highest priority. Over 90% of their expenses go to delivering the benefits of vitamins worldwide!

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