Vertical Sales Growth Solution
The Swanson Group (TSG) is a sales and marketing organization that specializes in building client’s businesses in Health and Wellness, Personal Care and Retailer Brands with the top strategic retailers.
TSG utilizes a number of practices in driving smart growth, including facilitating “Deep Dive” strategy and planning meetings while leading the development of Customer Blueprints to ensure success.
Business Development and Consultative Initiatives
TSG also leads strategic business development and consultative initiatives for client’s wanting to create a more dynamic position on a National, Class of Trade, Regional or account specific basis generating Boardroom to Boardroom strategies and action steps. Our comprehensive representation includes:
- Guidance in the design of a differentiated sales blueprint and an umbrella sales position
- Designing a differentiated sales vision, capabilities and retailer communication plan
- Providing guidance into elevating relationships with the top retail merchandising influencers
- Retailer Brand leadership and strategic positioning.
- Influencing stronger industry alignment by maximizing involvement at the key industry associations including; NACDS, PLMA, GMDC, CHPA.
- Supporting the design of the most effective trade promotional programs to build the brand