TSG | The Swanson Group

The Swanson Group

Seasoned sales and business development solutions provider

COVID-19 Update: Click to see TSG’s statement.

When you partner with TSG, we help you generate profitable growth by fostering best-in-class retail channel solutions. We align your assets with our retail Partners’ priorities, and their consumers’ needs and preferences.

You’re the engine that drives product development. We use our extensive industry knowledge and strong retail partnerships to help you strategically position your innovations in the retail market. Partner with us; we’ve got the network, insight, expertise and enthusiasm to enable you to achieve your goals.

Who We Are

How we can help you

We offer a spectrum of engagement from strategic planning through daily account management

By providing deeper due diligence to maximize all available assets & uncover winning solutions

Assistance in expertly navigating the depths & complexities of the ever-changing retail market

Our guidance helps shape your overall plans and daily operational strategy. TSG has the answers you need to confidently move forward. We have deep experience working with National and Retailer Brands specializing in the key retail product categories of health and wellness, beauty and personal care and pet wellness. With a retail channel network that includes key drug, mass, food, dollar, club and specialty retailer partners, we have the connections needed to serve all varieties of clients.

We identify opportunity gaps and maximize available assets to develop winning solutions

The retail market is ever changing. We are a passionate group of experienced business managers. We’ll help you navigate the depths, complexities and continual shifts of the retail market. We are your advisors, researchers, and navigators. We help you build better businesses. Partner with us. Together we’ll make your business flourish.

What We Do

BUILDING BUSINESSES &

SELLING PRODUCTS SINCE 1998

Why TSG

Why the Swanson Group?

Our success is fueled by relationships with retailers across trade classes who represent a broad customer base. Our team applies a thorough approach that we’ve perfected over more than two decades of work. Working together with our clients, we provide a greater depth of engagement that yields meaningful opportunities, thereby optimizing client sales and profits. Here’s how you can benefit from a partnership with TSG:

Experience and expertise to help drive revenue generation
Accessibility to our large strategic network of retailer decision makers
A team based strategic selling approach expanding resources and increasing ROI
Personalized on-going support that garners results

How we’ve helped others

"We hired The Swanson Group with high expectations. As our most strategic partner, they have exceeded those expectations and continue to help Good Day Chocolate navigate a high risk, high growth period in our brand evolution. We wouldn’t be the same brand without their insights, mentorship, and relationship building."

Simeon Margolis, Co-founder & CEO / Good Day Chocolate®
"The Swanson Group is an elite and differentiated business development organization that loves to win and wins the right way. Their 22 year track record of helping companies build winning solutions is unprecedented. The TSG model is a special blend of passion, innovative thinking and a powerful team selling approach."

Dan Mack, Founder and Leader / The Elevation Forum
“Drive DeVilbiss and The Swanson Group have been partners coming up on six years… We continue to be pleased with our double digit growth attributed to TSG’s very unique and personalized approach to this “service business”, namely; extreme passion and knowledge of the business and Retailer, continuous desire to over deliver on goals & objectives and the on-going consultative strategic retail planning.”

Jim McGuiness, VP of Retail Sales / Drive DeVilbiss
“Tuffy’s Pet Foods and its parent company KLN have had a wonderful working relationship with the Swanson Group. They have brought many solid opportunities to Tuffy’s and have shown 110% total commitment to us and these projects. They are a well-respected team in our industry and their knowledge of strategic retailers have delivered profitable growth for our organization. Their Integrity & hard work are unmatched by any other partner we have working with KLN.”

Dan Schmitz, VP of Sales / Tuffy's
"Our partnership with the Swanson team is like hiring a super star sales rep, consultant and mentor merged into one... utilizing their many years of industry experience to help us explore all possible avenues for growing our brands, business and image."

Mike Berg, VP of Sales and Marketing / Irwin Naturals
I have nothing but high praise for The Swanson Group. Where we had a key national retailer, whose sales were in a multi-year decline, TSG’s assistance has been instrumental in turning this around and more than tripling our business. In addition to account management, we consider TSG an integral part of our team. Rich Swanson and his associates have helped us bridge the gap in building relationships with retail executives to become more of a strategic partner with them in the industry. The Swanson Group is a great partner to have on your side.

Bruce Kramer, Sr., VP North America Consumer Division / Wahl Clipper