AVADIM HEALTH’S THERAWORX BRANDS NOW APPROVED FOR MEDICAID AND MEDICARE REIMBURSEMENT

Asheville, NC – August 4, 2020 – Avadim Health, Inc. (“Avadim”), a healthcare and wellness company, today reports that it has now confirmed HSA and FSA eligibility for its consumer health brands, Theraworx Relief for Muscle Cramps and Spasms, Theraworx Relief for Joint Discomfort and Inflammation and the Theraworx Protect U-PAK.  The Relief Brands are sold in more than 50,000 pharmacies nation-wide and this improved eligibility enhances patient access for the millions of patients who suffer from nocturnal cramps and spasms in the legs and feet, symptoms associated with restless legs syndrome, arthritis and recurrent urinary tract infections.

Steve Woody, CEO of Avadim Health, said, “Patient access has always been a primary focus for our company. We are working diligently with the national data bank process and first line payors to improve the financial burden for millions of sufferers who need our innovations.  US Drug and Device Register has really accelerated the process for us ensuring our products are appropriately registered with the Medicare Databanks and eligible through the Health Savings and Flexible Spending process.  Our overall goal is to breakdown as many barriers for seniors and those with increasing financial burdens.”

Michael Kozin, General Manager of US Drug and Device Register, said, “It has been a pleasure to work with Avadim Health.  We have helped many companies gain payor coverage and having brands with such broad clinical compendiums such as the Theraworx brands have always accelerates the process. All of the Avadim brands have not only broad clinical evidence but were also studied by some of our nations most recognized academic hospital systems. We have more work to do but we are on the right track.”

Anthony Morello, Senior Director of Managed Markets, said, “US Drug and Device Register has been a great partner to work with. We are also seeing increasing coverage with several state Medicaid Card approvals and even private insurance carriers such as Cigna. These approvals have been enhanced further with the recent CARES Act passed in March 2020 easing the access burden by eliminating the need for a prescription to use these tax deferred programs. As of March 2020, with the passage of the CARES Act, the OTC prescription requirement has been repealed and prescriptions are no longer necessary to purchase over-the-counter medicines. All of our promoted brands are able to be purchased using FSA/HSA accounts.  Covered Products include Theraworx Relief Muscle Cramps and Spasms, Theraworx Relief Joint Discomfort and Inflammation Foam, Theraworx Relief Joint Discomfort and Inflammation Duel Modality, and Theraworx Protect U-Pak. Over time, this will have increasing impact on our unit velocities at retail.”

About US Drug and Device Register:

US Drug and Device Register, Inc. is a multifaceted medical drug and device registration firm. By keeping time with the ever-changing needs of today’s healthcare systems, we assist our clients by developing strategies which yield profitable reimbursement with Third Party Payors. Our four-pronged approach to client services includes successful interface with pharmacy, third party payors, retail ventures and Hospital and Long- Term Care Facilities. On the cutting-edge of medical technology for over 36 years, our strong network ties ensure maximum success for our growing global clientele.

About Avadim Health, Inc.:

Avadim Health is a high-growth, healthcare and wellness company that sells topical products to improve immune health, neuromuscular health and skin barrier health. Using its proprietary platform, called the Bionome Engineered Platform, Avadim has developed products that target the institutional care and self-care markets. The Company believes there are significant unmet global demand for nonprescription options, such as its products, as an alternative to drugs that are more expensive or potentially addictive and can have long-term detrimental implications for health and society. Avadim’s mission, “Discovering New Ways to Care,” represents its strong belief that, by harnessing the innate power of the skin’s ecosystem, it can improve the health of individuals with products that address current societal challenges, including access to care, affordability, drug resistance and addiction.  Avadim uses an evidence-based approach to develop, test and market its products.  This clinical evidence contributed to the successful registration of several of its products for Medicare and Medicaid reimbursement, and enables the sales teams to serve customers across the full continuum of care, from institutional care to self-care, including in hospitals, long-term care facilities, closed provider pharmacies, physician offices and retail pharmacies.

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Avadim Health’s Flagship Retail Brand Theraworx® Relief Named to IRI Worldwide List of Top 10 Consumer Packaged Goods

theraworx-side-by-side product comparison
theraworx-side-by-side product comparison

Avadim Health, Inc., a healthcare and wellness company, reports IRI Worldwide announced that Theraworx® Relief, for muscle cramps and spasms and symptoms associated with restless legs syndrome achieved a top retail designation and recognized by IRI Worldwide as a Pace Setter Brand (May 2020). IRI has a long history of celebrating the consumer packaged goods (CPG) industry’s most powerful brand launches. New Product Pacesetters is consistently rich with iconic brands and game changing innovations. New Product Pacesetters gives innovators inside and outside the CPG industry an opportunity to learn from the best of the best in new product innovation.

Steve Woody, CEO of Avadim Health, said, “We are very proud to earn this iconic recognition. When considering Theraworx® Relief was recognized alongside brands such as Colgate, Scott Towels, Lumify and Blue Buffalo demonstrates our launch, digital and retail strategies are earning best practice recognition. We share this win with each of our investors and business partners for without you none of this would be possible.”

Ralph Lombardo, Sr. Vice President of Sales and Marketing, said, “Pace Setter brands gain greater acceptance and access in the marketplace. Earning shelf space in the drug, mass and club retailer market is extremely difficult. Retail shelf presence is precious real estate and being recognized in this manner carves out a special place with category decision makers, not only with Theraworx® Relief but also with future brands as the Pace Setter status signifies retail know how and success. Gaining IRI recognition is a total team win and Avadim Health is fortunate to have such support and market partners.”

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Avadim Health’s  Theraworx® Protect Helping to Meet the Challenge of Opening up America

Avadim Health’s  Theraworx® Protect Helping to Meet the Challenge of Opening up America

 Avadim Health Expands its Business to Business, Government and Consumer Sales Channels 

Theraworx®Protect is the First Known Hygiene Technology to Help Protect the Hand and Face (T-Zone)

Asheville, NC – May 7, 2020- Avadim Health, Inc. (“Avadim”), a healthcare and wellness company, today reports that Federal, State and Local government entities and large corporate organizations have begun providing Theraworx Protect to its employees and national drug and grocery chains have expanded their offerings of Avadim products with Theraworx Protect.

Theraworx Protect, previously used as the clinical hygiene solution for millions of ICU patients has now crossed over into corporate and government channels and expanded its consumer channels to help protect front-line employees and to serve as an advanced hygiene offering for consumers seeking innovative solutions.

Steve Woody, CEO of Avadim Health said, “The demand with our clinical partners has never been greater. In both March and April our clinical sales to hospitals, nursing homes and alternate clinic settings were new records for the company.  During this Covid-19 pandemic our message, for safe and clinically proven hygiene is bridging over to large corporate organizations, government entities and national drug and grocery chains opening new revenue channels for the Theraworx Protect brand.  This product serves front-line essential employees and consumers seeking a hygiene solution that addresses the zone of viral entry- the T-Zone or eyes, nose and mouth. We always believed our hospital clinically proven brand has a major role to play for occupational and consumer health and our current situation has accelerated our timeline.”

Ralph Lombardo, Senior Vice President of Sales and Marketing said, “The T-Zone message is resonating with decision makers. The CDC makes it very clear that we need consistent hand hygiene to prevent transmission of disease. The CDC also clearly states that frequent facial cleansing is important to prevent conditions and disease. Decision makers realize it is virtually impossible to expect children and employees to never touch their face. We touch our face 23 times an hour and for all employees including officers, first responders, and pharmacists, a clinically proven facial cleansing solution safe for the eyes, nose and mouth is needed now more than ever.  Our peer-reviewed safety data from nationally recognized hospitals is resonating and carving a path to broader expansion. One of most satisfying moments of my career is to see first line pharmacists and others who serve us protecting their face with Theraworx Protect. It is truly an honor to be a part of such an important mission.”

About Avadim Health, Inc.:

Avadim Health is a high-growth, healthcare and wellness company that sells topical products to improve immune health, neuromuscular health and skin barrier health. Using its proprietary platform, called the Bionome Engineered Platform, Avadim has developed products that target the institutional care and self-care markets. The Company believe there is significant unmet global demand for nonprescription options, such as its products, as an alternative to drugs that are more expensive or potentially addictive and can have long-term detrimental implications for health and society. Avadim’s mission, “Discovering New Ways to Care,” represents its strong belief that, by harnessing the innate power of the skin’s ecosystem, it can improve the health of individuals with products that address current societal challenges, including access to care, affordability, drug resistance and addiction.  Avadim uses an evidence-based approach to develop, test and market its products.  This clinical evidence contributed to the successful registration of several of its products for Medicare and Medicaid reimbursement, and enables the sales teams to serve customers across the full continuum of care, from institutional care to self-care, including in hospitals, long-term care facilities, closed provider pharmacies, physician offices and retail pharmacies.

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We “Made the Cut” at the Wahl National Sales Meeting!: September 30 – October 2, 2019

One of our long-standing clients; Wahl recently held their national sales meeting. As part of the festivities, Wahl demonstrated some of their new men’s clippers and trimmers with free haircuts. Pictured is Rich Swanson and Justin Kalber from TSG after a professional grooming from the Wahl experts.

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