Chris Serbin

VP, Business Development

“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face… You must do the thing you think you cannot do.” Eleanor Roosevelt

Chris brings 40+ years of experience in the Chain Drug Industry to TSG. In 1980, Chris began his career at Walgreens working in the stores until transitioning to corporate in 1982. Over the next 12 years Chris led Category Manager initiatives for various departments across different divisions. His next 15 years at Walgreens, Chris was in leadership positions as Divisional Merchandise Manager, which included stints over Health & Wellness, Seasonal, Consumables and General Merchandise divisions.

Chris joined The Swanson Group in January 2023 as VP Business Development with responsibilities of utilizing his experiences and expertise in creating winning strategies and driving profitable growth for our TSG client’s.

Prior to TSG, Chris established his own consulting and retail support company which provided guiding principles and specific retailer expectations for his clients.