
Chris Serbin
VP, Business Development
"You gain strength, courage and confidence by every experience in which you really stop to look fear in the face... You must do the thing you think you cannot do." Eleanor Roosevelt
Chris Serbin has been in the Chain Drug Industry for over 40 years beginning with a 35 year Walgreens career working in the stores before transitioning to corporate in Marketing and Merchandising roles.
In Merchandising, Chris has extensive experience in category management having been a buyer at Walgreens for a dozen years responsible for many various categories across different divisions. In addition, Chris held leadership positions as Divisional Merchandise Manager for over 15 years within Health & Wellness, Seasonal, Consumables and General Merchandise.
Following retirement from Walgreens in 2015, Chris transitioned to the sales side of the business consulting suppliers with a focus on support and preparation to successfully present and market their brands to meet consumer needs. His knowledge of the retail environment has contributed to his success in assisting new and existing suppliers to introduce and grow their brands within the retailer community.